Launching My Newsletter

This is it—my official last post BEFORE launching my newsletter.

Any idea what I’m going to talk about?

That’s right—my newsletter! Gosh, you’re smart.

As a recap, I have been self-publishing since 2013, which is still long after the self-publishing pioneers who blazed the path before us. I only mention it because SEVEN years later I am finally doing something that I—know that I understand—should’ve been doing since pre-publication.

*Smacks forehead*

Take it as a lesson, padawan. Don’t do what I did. Or, don’t take as long to realize the power of cultivating a subscriber list since it’s one of the few things you own in any entrepreneur endeavor. In plain English: email newsletters are of the most beneficial marketing tools on the market, so, I figure—eh, I’d give it a try. Seven years in, can’t hurt.

But why sign up? What’s in it for you? Excellent questions, although I did answer these in a previous post…but, what the hell, we’ll go over it again:

  1. An opportunity for you to be lazy while STILL enjoying awesome content. As in, in addition to visiting this *amazing* blog, you won’t have to come to me—I will come to you in an email on the 15th of every month! All that’s required from you is the ability open an email. But I have faith.
  2. MORE CONTENT. Blogs are awesome, and I will continue to keep mine up, but even MORE content? What? Is she for real? (Yes, I am). I’ll also include things I don’t normally on my site, like snippets from current projects, and more writing-related updates (join me in my querying journey!)
  3. Learn about other creators and entrepreneurs. It turns out I have a lot of really talented friends who do all sorts of neat stuff! And y’all should know about them, so, I’ll be highlighting one each month. (If this is you, totally contact me. I’ll probably contact you though. Wait for it.)

Okay, by now—and per my understanding—you should have received a pop-up asking to join the newsletter. Were you like me and just closed it because you feel pop-ups are slightly accosting sometimes? That’s okay. If you missed your chance to sign up, I *believe* you can come back tomorrow and it will ask again. I think. I’m not really sure I understand any of what I did so I’m feeling 70% confident here.

First newsletter goes out this Friday, 1/15.

GUYS. I’m finally doing it. Seven years in, baby.

It’s never too late.

~ Lady Caitlin

It Pays Sometimes To Be Unemployed

So…I started playing with my blog because I’m trying to make it look more professional, and I meant to tweak the background and colors a little, and somehow my font got updated? I’m not sure how that happened, which means I’m not sure how to fix it, which makes me hesitant to touch anything else on this blog I’ve barley learned how to use over the past six years. Hope you like the new look.

But why the updates, right? The leaves were functioning…okayish. Well, I’m actually trying to be more professional here, and this website still seems super novice-y and I’m sure that’s a deterrent for some potential readers. So, not a good thing for me. But at this point, with my lack of know-how and incredible talent for being anti-techy, maybe I should enlist help? Go to Fiverr or update to Squarespace? I don’t know. I’ve had the mentality of at least having a blog for my writing was good enough, but after six years, it should look a little better—right? I don’t know. You tell me.

Also, with this whole trying to be professional thing, I’d like to come clean about something I’m working on. Ready for this? And I am NOT teasing this time (I don’t think). But yes, after seven self-published books, I am finally going to be smart and have an actual newsletter (and not immediately cancel it) to provide updates on me, what I’m working on, and to promote other entrepreneurs. I didn’t understand the importance of having one of these for the past few years, and I guess, it sort of came together in the world’s longest click over the last few months, when I recently realized that, oh shit, yep, I do need one of those.

*drums fingertips dramatically*

And here we are.

But deciding to have one alone isn’t enough. I need to know when y’all want this—for those who do—and the question is all about timing. I don’t want to come at you like a missile with something every three days because frankly, I can’t come up with that much content. Only the coke-writers can, and I am years away from that kind of depression. But I also don’t want to fade into nothing, so when an email does pop up, you aren’t like Who? Her? Meh. Nope. Please don’t Who? Her? Meh. Nope. me. It’s a difficult line to gauge the frequency newsletter emails should be sent. I’m thinking monthly. Just enough to remember me, but not too much to make you hate me. The perfect amount to subtlety capture and brainwash you.

Also, why sign up for it, right? What makes it any different than this awesome blog? Two great questions. The first because, who doesn’t love more awesome content?  And second, because I’ll include snippets from current projects I’m working on, and highlight a different entrepreneur each time so you can learn about other people and not just me. Win-win-win. PLUS, this is sent to your email, so you won’t have to go digging or searching for it, which is always good in my book. (Also, yes, I am still updating my Patreon, but it’s about the same frequency – once a month. And if you want to get on that track, which you totally should, please be patient because I’m in the midst of updating all that too. Wow, it pays sometimes to be unemployed).

This whole thing is sounding really cool in my head, so let’s see if I can pull it off. Look for…something soon. Like, really soon. I’m thinking this newsletter will go out around mid-month because that is a date I can likely remember, so let’s aim for a release every 15th.

Be on the lookout for…something. Some sign-up. We’ll see what I can figure out here in the next two weeks. Depends on how well my brain works. And how much wine I still have to get me through it.

Please everyone have a safe, smart, fun, and healthy New Years. 2020 wasn’t great in many ways, but it was in others (Batman and I got married, friends had babies and got great new jobs!) Remember the blessings we all take for granted and lets bring this positivity in 2021. Please for fucks sake.

~ Lady Caitlin signing off

See My Dilemma? #IWSG

Here’s my dilemma:

  • Focus on one project (work is done quicker, but reaches fewer people)
  • Focus on multiple projects (takes longer for each piece to finish, but reaches more people)

Focusing on one thing (like, say, writing an epic saga of a book) can still take forever. I should know. I’m still writing the first draft of RTD, and I started late last year. I should be around done with it by now (or at least close to it) but I’m not. Because it’s a monster and there’s sooo much to it. I’m focusing all my creative energy on finishing it, but in doing so, I’m not entering any contests, writing short stories or extra pieces. I’m not getting other work out there. See my dilemma?

Do I stretch myself thin by working on multiple projects so I can reach more people, or keep steady so I can finish the damn book to complete the series? Which makes more sense?

*pulls out hair*

I’m seriously considering doing the NL (newsletter) again. I know. I know. I sort of didn’t follow through with it last time, but I was way overwhelmed, it was confusing to my dumb non-tech brain, and I didn’t see the benefit. What’s changed? Not a bunch, but I think it’s probably pretty necessary at this point. Just being honest. I’m not a big fan of NLs, so having my own is foreign, but as I’ve learned lurking in FB writing groups, it’s a necessity in this business. I have to get one. But it’s okay, because I have stuff I can share. Plus, I like to think my dumb-tech brain has gotten a little smarter (it hasn’t. I just like to pretend).

I’m thinking of doing a quarterly NL—what do you think? Some opt for monthly, or a few times a month. That’s too much. As a writer and reader, too much. A little update four times a year should be plenty, right? Anything more, and we’re on stalking terms, especially since I maintain this lovely blog with fresh content every Wednesday.

In other super-related news, I stumbled upon a writing contest (I get notifications for them constantly, but don’t participate because…read dilemma above). Although there’s a monetary prize, this contest offers something better: targeted audience. Actual BETA READERS in your genre! It’s a new site with a program that connects writers with their intended audience, and potentially permanent beta readers. As a kickoff, they’re launching contests (novels, novellas, short stories) across all genres, and will match readers interested in that genre to judge. HOW COOL IS THAT? It’s called fresh.ink. Check it out! 😊

Please offer dilemma and NL insights—I’m open and welcome to it all.

Insecure Writer’s Support Group (IWSG) is a monthly blog hop for writers at all levels to share their fears and insecurities in a safe and encouraging place. Please drop by and say hi to Alex Cavanaugh who started this nifty concept in bringing us all together.