IWSG – I need your help!

I know this is a blog hop. I get how this works (it only took me a couple of months of stalking IWSG to figure it out) but now I need some help. Your help.

I’m releasing the fourth book in my series in June.

*ECSTATIC HAPPY DANCE ENSUES*

…and I actually need to market this time.

*stops dancing*

*hangs head*

*ugly sobs*

It’s cliché at this point in the industry to say I have NO idea what I’m doing. But I’ve picked up a few things and I know—I KNOW—I should probably do a new-release blog hop. I’m just kind of confused on how. How do I set this thing up? Do I contact each individual blogger I want to be featured on? Do I put out an announcement or blog about it here? Do I tip the man with the magic beans or kidnap a student on their way to Hogwarts? How?? How do I do this?

When you’ve released your book with a blog hop, how did you go about it? How far in advance did you set up the author interviews / guest posts/ other things I don’t even know exist? And did you do it differently if there were previous books in the series? I am completely and *utterly* lost and barely being able to operate a computer (let alone this blog), any help/advice/drink recipes would be greatly appreciated. 🙂

The first Wednesday of every month is Insecure Writers Support Group! It’s a place for writers of all stages to get together and express their fear, doubts and worries, and also to encourage, inspire and befriend 🙂 If you’re interested in not suffering through it alone anymore, I’d suggest checking us out here.

*Compliments to Alex Cavanaugh who started this awesomeness!